The new Tengiz Burjanadze Stadium in Gori is a UEFA Category IV-compliant sports facility with a capacity of 8,000 spectators. Its design follows the Compact Bowl Principle, placing stands on all sides, with a VIP section on the west side. The stadium includes a natural grass pitch and full support infrastructure: changing rooms, showers, medical and technical zones, media and VIP areas, ticketing and commercial spaces, parking, and safety systems. It serves both professional athletes and event audiences, supporting international-standard sports and other events. My Role: I developed the stadium’s concept, identity, target audience, and user experience principles. Key Deliverables: Logo & Branding: Color variations, application rules across media (facade, tickets, digital platforms), screen and print versions. Color Palette: Primary and secondary colors (Pantone, CMYK, RGB, HEX), usage guidelines. Typography: Font styles, sizes, and usage rules for internal and external communication. Signage & Navigation: Iconography, color coding, multilingual support, placement principles. Visual Elements: Facade finishes, architectural details, interior design, and decorative elements (VIP lounges, press areas, common spaces). Service Design: Ticketing, informational materials, digital communications (website, displays, social media). Practical Applications: Visual rules applied to match days, events, and daily operations.